By Prince Sunduzani, Internews Liberia Media Business Officer
We’re not just a radio station; we’re a catalyst for change in Lofa County – James Papy Kwabo,AYR’s Founder
In Zorzor, Lofa County, Alternative Youth Radio (AYR) has emerged as a shining example of community radio sustainability. Under the leadership of Station Manager James Papy Kwabo Jr., AYR has transformed from a grassroots initiative into a thriving multimedia platform and a key driver of local development.
When traditional revenue streams dwindled, AYR faced financial challenges that threatened its operations. Thanks to an alternative revenue scheme grant provided by Internews, AYR charted a new course, becoming a pioneer in media sustainability.
Turning Challenges into Opportunities
AYR was among four community radio stations in Liberia to benefit from the Internews alternative revenue scheme. Following training and mentorship, the station identified a critical need in the community: access to stationery and school supplies.
“We applied for the grant to open a stationery and supply shop,” James explained. “With over 10,000 to 15,000 secondary school students in the area and no local stationery shop, we saw an opportunity to solve a community problem and support our station.”
With a $5,500 grant, AYR launched the shop in April 2024. Within its first month, the shop generated $300 in profit, a testament to its potential.
Empowering the Community
The AYR Community Stationery Shop has quickly become a vital resource, serving students, schools, and local businesses. The shop manager, Edith Pewee, shared her experience: “This shop has made a difference not just for the station but for the entire community. We’re providing services people once had to travel long distances to access.”
James highlighted how the shop’s profits are reinvested: “Fifty percent goes back into the business, a portion supports staff salaries, and the rest funds community journalism initiatives like our school newspaper.”
Scaling for Sustainability
AYR’s success has inspired further ambitions. The station recently secured a LRD $3 million loan to scale the stationery shop, enabling bulk purchases from overseas markets and expanding its reach.
“We’re negotiating MOUs with local schools to become their primary supplier,” James said. “This will create more jobs and boost the local economy.”
AYR is also exploring additional revenue streams, including solar power and agriculture, to ensure long-term sustainability.
A Beacon of Hope
Internews’ grant has not only bolstered AYR’s financial stability but also strengthened its role as a community leader. By addressing local needs and creating jobs, AYR has deepened its ties with the community.
“Internews’ grant has been a game-changer,” James concluded. “It has enabled us to think beyond traditional media revenue and become a multifaceted community service provider.”
As AYR looks to the future, its five-year strategic plan outlines a vision of growth and impact, solidifying its role as a model for community radio sustainability in Liberia.
More on this story can be found here
